https://www.emilybratt.com/portfolio daily 0.75 2026-01-01 https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1616651134576-SZ3RHR7OAJ761MYP8DTE/unsplash-image-O453M2Liufs.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1634906561579-3NY25YWNOAX2RUDI4SRI/Brown.png Portfolio https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1700042774035-A13C77C79DBWZW1PRGY6/Blue+grey.png Portfolio https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1700046140821-O3JZAS6V83BXSY8MA52M/Blue+grey.png Portfolio https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1700120430735-J3ZYZOQF2R3BHEOJMKTN/Blue+grey.png Portfolio https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/203ff147-3a17-42ee-a43c-0ac2fb4db7c2/Keltie%26Clark.png Portfolio - Website and SEO copywriter, Keltie & Clark I collaborated with British garden designers Keltie & Clark to create an impactful website that highlighted their work and brand identity. I worked closely with designers, advising on content structure and making strategic use of keywords to improve SEO performance and the brand’s online presence. https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1629892797020-9ZMF30AXRDAFAN0CSNCK/Travel_Dudes_article_writing_project.jpg Portfolio - Article for Travel Dudes Travel article, listicle Traveldudes.com is a digital travel guide that provides a host of articles and itineraries for travellers. I wrote a guest article about common items found in Japan’s supermarkets. https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1629895023315-L775YN5QMO49UGDABSIY/Envero_Jewellery_web_copywriting.png Portfolio - Brand strategy and mission development, Envero Jewelry I worked with the ethical Tokyo/New York-based fine jewellery brand to define and articulate their brand values and tone of voice. I helped shape their overarching messaging strategy and translated it into compelling web copy that reflected the brand’s personality and ethos. https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/5268cc85-adeb-4b88-90be-96affe2fabfe/Gaijin+pot.png Portfolio - Roundup article, GaijinPot GaijinPot is a digital magazine and resource aimed at expats in Japan. I was commissioned to write an article on Japanese beauty products. https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1629973913539-0AAWRYK95Y2BRAQDDJ83/UIGI_Kanazawa_travel_writing.png Portfolio - Destination marketing consultant and content creator, UIGI Kanazawa I developed a series of promotional articles on Kanazawa city as part of a proposal to the Taiwanese tourist board. Beyond writing, I advised on messaging strategy, audience targeting and content structure to ensure the campaign aligned with tourism objectives and maximised appeal to international travellers. https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1634904812187-JUHS6A0SQHUGLI7RWSHY/Autumn+Escapes.png Portfolio - The Spanish Boot Company Blog posts The Spanish Boot Co is an online retailer of handmade boots. They require regular blog articles for their e-commerce site. https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/ffc904f2-a394-43f0-a804-934394c1379b/A4Y+2024.png Portfolio - Fundraising and charity campaigns copywriting, Action4Youth Raising awareness and telling the Action4Youth story. I developed messaging frameworks and produced content for Action4Youth’s communications, taking ownership of its social channels (Instagram, Facebook, LinkedIn and Twitter). I also created and delivered a communications and content plan designed to increase engagement, grow reach and support fundraising and donations. https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1ecc9212-d33d-441b-9450-e43b11a859c1/Visit+Kaga+mockup.png Portfolio - Website copywriter and localisation and communications consultant, Visit Kaga I worked in partnership with a Japanese creative agency to advise on and deliver destination marketing content designed to position Kaga for an international audience. Alongside producing SEO-optimised web copy and a series of in-depth editorial articles on cultural practices, food and key destinations, I provided strategic guidance on messaging, tone and localisation. This included advising on how best to relay cultural concepts to non-Japanese audiences and make content accessible, culturally accurate and aligned with international expectations. https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/a8784be4-ced3-4bea-a7ff-200298cd3d6a/BT+collage.png Portfolio - Creative copywriter, BT Creating multi-platform copy concepts for BT’s B2B and B2C divisions. I worked within BT’s creative team to produce short-form copy for both below and above-the-line ads. Additionally, I developed video scripts, explainers, conversion-driven emails and content for internal communications. https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/30050751-dd48-48ee-af87-f48cf45d9719/TAMLO+article.png Portfolio - Blog article writer, TAMLO Regular blog articles for Japanese/British marketing and localisation agency, TAMLO. Topics cover everything from how to localise content to remote work structures and cultural barriers at work. https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/b3b9b22b-dfc5-44f9-a029-dd4fd9ece135/Ishikawa+Road+Trips.png Portfolio - Travel brochure copywriter, Ishikawa Tourist Board As part of a wider campaign to promote Ishikawa, Japan, I was commissioned to support the development of a travel brochure encouraging road trips across the region. As a local expat, I led on the descriptive copy for multiple destinations and experiences, shaping messaging to appeal to a global audience while maintaining regional character. Alongside copy development, I reviewed and proofed translated content, advising on clarity, tone and cultural nuance to ensure consistency and accessibility for international readers. https://www.emilybratt.com/visit-kaga-samples daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1700998734546-74K81ACUCZ18FMDWC2HS/Onsen+homepage+screengrab.jpg Visit Kaga samples https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1700998894683-8HHG7E7PJU3DL6N6AYLI/Hashitate+square.jpg Visit Kaga samples https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1700998919175-JR77YYYN0KDTRIV0WKUS/Yamanaka+Onsen+page+screengrab1.jpg Visit Kaga samples https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1700998949485-PDVCYFJV0Y8LGJDXO0C7/Yamanaka+Onsen+page+screengrab2.jpg Visit Kaga samples https://www.emilybratt.com/contact daily 0.75 2026-03-18 https://www.emilybratt.com/about daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/1617600390206-1TORVG99QDAISXLRF83I/Emily-Bratt.jpg About Emily Bratt - Senior copywriter, Journalist and Communications Consultant Emily Bratt https://www.emilybratt.com/home daily 1.0 2026-03-18 https://images.squarespace-cdn.com/content/v1/5f5e05525c49976ab6b3a3e4/77e19f7c-c918-4bdc-8fca-3b70274d1b4b/Emily-Bratt.jpg Emily Bratt︱Senior copywriter, journalist and communications consultant in Brighton