Creative copywriter, BT
Creating multi-platform copy concepts for BT’s B2B and B2C divisions.
I worked within BT’s creative team to produce short-form copy for both below and above-the-line ads. Additionally, I developed video scripts, explainers, conversion-driven emails and content for internal communications.
Fundraising and charity campaigns copywriting, Action4Youth
Raising awareness and telling the Action4Youth story.
I developed messaging frameworks and produced content for Action4Youth’s communications, taking ownership of its social channels (Instagram, Facebook, LinkedIn and Twitter). I also created and delivered a communications and content plan designed to increase engagement, grow reach and support fundraising and donations.
Website copywriter and localisation and communications consultant, Visit Kaga
I worked in partnership with a Japanese creative agency to advise on and deliver destination marketing content designed to position Kaga for an international audience.
Alongside producing SEO-optimised web copy and a series of in-depth editorial articles on cultural practices, food and key destinations, I provided strategic guidance on messaging, tone and localisation. This included advising on how best to relay cultural concepts to non-Japanese audiences and make content accessible, culturally accurate and aligned with international expectations.
Blog article writer, TAMLO
Regular blog articles for Japanese/British marketing and localisation agency, TAMLO.
Topics cover everything from how to localise content to remote work structures and cultural barriers at work.
‘Emily interviewed me for our website. Although self-promotion makes me feel a little queasy, her professionalism eased it completely and the article shows her talent as a writer. If you need a journalist, copywriter or editor, look no further than Emily. She has never ending enthusiasm and creativity; simply a joy to work with.’ - James Lovell, TAMLO
Travel brochure copywriter, Ishikawa Tourist Board
As part of a wider campaign to promote Ishikawa, Japan, I was commissioned to support the development of a travel brochure encouraging road trips across the region.
As a local expat, I led on the descriptive copy for multiple destinations and experiences, shaping messaging to appeal to a global audience while maintaining regional character. Alongside copy development, I reviewed and proofed translated content, advising on clarity, tone and cultural nuance to ensure consistency and accessibility for international readers.
Website and SEO copywriter, Keltie & Clark
I collaborated with British garden designers Keltie & Clark to create an impactful website that highlighted their work and brand identity. I worked closely with designers, advising on content structure and making strategic use of keywords to improve SEO performance and the brand’s online presence.
Brand strategy and mission development, Envero Jewelry
I worked with the ethical Tokyo/New York-based fine jewellery brand to define and articulate their brand values and tone of voice. I helped shape their overarching messaging strategy and translated it into compelling web copy that reflected the brand’s personality and ethos.
‘Emily helped us put together brand overview messaging. The communication was smooth, quick responses, easy to work with and we were able to achieve exactly what we were looking for! We would like to continue to work with Emily on any future projects.’ - Aiko Katayama, Envero Jewellery
Destination marketing consultant and content creator, UIGI Kanazawa
I developed a series of promotional articles on Kanazawa city as part of a proposal to the Taiwanese tourist board. Beyond writing, I advised on messaging strategy, audience targeting and content structure to ensure the campaign aligned with tourism objectives and maximised appeal to international travellers.